STATISTICS of International Exhibition CONSUMER ELECTRONICS & PHOTO EXPO-2011
CONSUMER ELECTRONICS & PHOTO EXPO-2011 expositions
- Photoforum
- Audio-video
- Mobile & Digital
- Premium Hi-Fi
Number of exhibitorsof CONSUMER ELECTRONICS & PHOTO EXPO-2011 - over 580 companies.
Number of brands represented - over 900.
Number of visitors of CONSUMER ELECTRONICS & PHOTO EXPO-2011 - 149 250 including 59 100 trade visitors.
STATISTICS ON TRADE VISITORS
Trade visitors’ business activity
Retail sale - 21%
Services - 20%
Wholesale - 12%
Professional photographer - 11%
Photo studio – 10%
Manufacturer - 8%
Advertising agency - 4%
Photo school – 4%
Mass media - 4%
Photo bank – 1,5%
Museum/archive - 1%
Others – 3,5%
Trade visitor’s company specialization
Photo equipment - 10%
AV equipment - 10%
Photo shooting – 9%
Computer hardware, peripherals and accessories - 8%
Photo printing – 5,5%
Digital storage media and chargers – 5%
Photo albums and photo frames - 5%
Accessories, cables – 4,5%
Portable electronics – 4%
Mobile devices and accessories, car multimedia– 4%
Consumables - 4%
Software, games, movie, music and audio books – 3,5%
Design and advertisement – 3,5%
Video shooting – 3%
Studio equipment – 3%
Publishing - 3%
Photo books - 3%
Wireless devices – 2,5%
Printing equipment – 2,5%
Picture molding – 2,5%
Network drives and media players – 1,5%
AV furniture, carriers, anchors – 1,5%
Digital TV receivers and services – 1,5%
Trade visitor’s position in a company
Owner, co-owner – 17%
General manager - 12%
Commercial director, technical director, deputy director, chief of department – 19%
Manager – 30%
Technical specialist –19%
Others - 3%
Trade visitors’ geography
Russia – 52%
Moscow – 43%
CIS – 4%
Foreign countries - 1%
Over 52% of trade visitors answered “YES” to the question “Are you a pad or a smart phone user?”
Percentage ratio of pads/smart phones’ operating systems:
Apple iOS – 32%
Windows Mobile – 29%
Google Android – 21%
Symbian – 18%
STATISTICS ON END-CONSUMERS
A portrait of an average end-consumer, who attended CONSUMER ELECTRONICS & PHOTO EXPO-2011:
- Aged 18 - 45
- Studies or works, income level is average or higher
- High interest to technical novelties, new technologies
- Consumption level is higher than average or high. Often buys novelties, goes in for sports, travels abroad.
- Proactive approach to life. Wishes for self-expression, creative work.
Sex
Age
- 14 - 21 - 15%
- 22 - 34 - 49%
- 35 - 44 - 29%
- 45 - 59 - 6%
- 60+ - 1%
Education
- Higher – 74%
- Secondary – 26%
Geography
- Moscow – 73%
- Russia – 26%
- CIS – 1%
