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Conference
“Photo Imaging Market and Consumer Electronics Market: Trends and Development”

April 16, 2010
Crocus Expo, Hall C
Moscow, Russia

Organizers: PMA - The Worldwide Community of Imaging Associations, MIDexpo, RATEK

The Conference “Photoimaging market and consumer electronics market: trends and development” will be held within the framework of PMA Russia 2010 and Photoforum 2010. This event follows in the footsteps of the very successful Conference, that was organized by Photo Marketing Association International (PMA) in co-operation with the Company MIDexpo at the Moscow exhibition Photoforum-2009. Its purpose is to provide a setting for a friendly industry gathering where you can network with your colleagues, forge new relationships and discuss the future of our market with national and international industry experts.

PRE-REGISTRATION IS OBLIGATORY!

Program

10.30 am -11.30 am: Brand building. Success of the CeWe- photobooks: Key success factors in a fast growing photo-segment.

Speaker: Monze Rouwe, Head of Product Marketing, CeWe Color AG & Co. OHG.

11.30 am – 11.45 am : Presentation of the company KIS/Photo-Me Group: “The PhotoBook Maker: the revolutionary retail photobook solution by KIS/Photo-Me Group”. Speaker: Ivan Semenoff, General ManagerSpeaker:General Manager

11.45 am – 12.00: Presentation of the company SONY. Speaker: Andrey Kurganov, manager of the Digital Photo&Video department of the company SONY

12.00-01.30 pm: Panel Discussion. Sponsors representatives, independent industry experts participating.

Moderator: Sergey Savenko, president of the SAVADigital Group of companies, vice-trustee-at large of PMAI.

Participants of the Panel Discussion:

• Igor Schurov, Sales Director, B2C and distribution, CANON
• Wolfgang Abendroth, board member, CeWe Color
• Elenea Zhiguleva, PR Manager, EPSON
• Pierre Meleuc, HP Indigo Photo Segment Manager, HP Graphic Solutions Business
• Ivan Semenoff, General manager, KIS/Photo-Me Group
• Marat Fairushin, expert, Konica Minolta
• Alexander Bulaev, General director, LOMOND
• Pavel Gurov, Sales director, OLYMPUS RUS
• Yury Akilov, International marketing director, Reprensetative office of the company Rekam Inc., Canada, in Russia
• Andrey Kurganov, manager of the Digital Photo&Video department of the company SONY
• Dmitry Mokin, marketing manager, XEROX
• Anton Povsten, managing partner, the company ExpertPhoto

Questions for discussion:

• Which new technologies and decisions are considered to be the most advanced for amateur and professional cameras in the near future? Would the 3D video boom influence on the demand of 3D photo?
• The shrinking of the printing segment of photo market: is not it a consequence of the crisis, or this is a crisis of lack of ides?
• The policy of international corporations on the modern market of photo services equipment. Purposes and goals.
• Who is the best on the modern photo market: small and middle size businesses, or large retail nets. Their possible prospects and interactions.
• Is there any necessity of establishing of trade organizations in the Russian photo market, with the help of which it might be controlled and developed? 

01.30 pm - 1.45 pm: Presentation HP. “The HP Photobook : sharing memories in the digital age”.

Speaker: Pierre Meleuc, HP Indigo Photo Segment Manager, HP Graphic Solutions Business.

01.45 pm - 2.00 pm: Presentation of the company Lomond. “Lomond products in the production of photobooks”.

Speaker: Vsevolod Khalizev, marketing specialist, Lomond, Moscow.

2.00 pm -2.15 pm: Break

2.15 pm -3.00 pm: Imaging market and consumer electronics market in Europe and in Russia: statistics, trends and development.

Speaker: Iliya Ivanov, GfK RUS, marketing consultant.

• The audio-video market and the photo segment.
• The main photo trends dynamic on the European photo market: what is the forecast for the Russian market in average prospect.
• The tendencies on the Russian photo market for the beginning of the year: first results and anticipations.

3.00 pm -3.30 pm: Business of photobooks in the Russian market: special features and trends of development.

Speaker: Anton Povsten, managing partner, the company ExpertPhoto, Moscow.

3.30 pm – 3.45 pm: 3D technologies.

Speaker: Denis Samsonov, publisher of the Stuff magazine and the What Hi-Fi magazine, independent industry expert.

• Global 3D trend and demand of 3D visualization.
• Why do the 3D technologies are being extremely developed now?
• Who is interested in 3D? Producers of 3D content and 3D equipment: do they work together, or separated?
• Home 3D- and cinema 3D-video and their differences.
• Technological, cultural and marketing meaning of 3D.

3.45 pm -4.15 pm: Government legislation and business. Speaker: Alexander Onischyuk, president of Association RATEK (Russian Association of Trade Companies and Manufacturers of the Consumer Electronics and Computers)

• Customs union: new legislation of electronics import to Russian Federation. Particularities of import licencing of radio-electronic devices and cryptographic products.
• Governmental control of trade activity.
• Consumer rights defense. Whose interests are taking into account?

4.15 pm -5.00 pm: New format of a profitable photo store. Success stories. 

“How to make 7 bln prints per year”. Speaker: Vladimir Borovikov, Director of the company Amur-Photo, Khabarovsk.

“Mistakes are always part of the success: experience of the company “Fotoproekt”.
Speaker: Felix Schmaiger, General director of the company Fotoproekt, Moscow.

Conference sponsors:

PROGRAM OF THE CONFERENCE AT PHOTOFORUM-2009

POST-RELEASE OF THE CONFERENCE AT PHOTOFORUM-2009

PMA-Moscow       Tel./fax: +7 (499) 161-3778    E-mail: pmarussia@pmai.org

MIDEXPO Company Tel.: +7 (495) 737-7479, fax: (495) 737-6845  E-mail: marina@midexpo.ru; amelina@midexpo.ru